Matthew J. Haywood

AIF^®, CPFA^®

Partner and Retirement Plan Advisor

Phone (314) 884-2810

Fax (314) 884-2819

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Office locations
Creve Coeur, MO

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About Matthew J. Haywood

Matthew J. Haywood, AIF®, CPFA®, is a Partner and Retirement Plan Advisor at Krilogy in St. Louis, where he helps businesses build and manage company-sponsored retirement plans. Matt joined Krilogy in 2010, became a Partner in 2019, and has more than 16 years of experience in financial services.

Matt helped launch Krilogy Retirement Plan Advisors in 2013 and today works alongside (K)Plans to serve the firm’s retirement plan clients. While he works with some personal clients, most of his practice centers on employer-sponsored plans, including 401(k)s, SIMPLE IRAs, profit sharing plans, and defined benefit plans. The team evaluates providers and investment options based on each plan’s needs and circumstances, then works alongside Krilogy advisors to support both plan sponsors and the employees who participate.

Matt holds the Accredited Investment Fiduciary® (AIF®) and Certified Plan Fiduciary Advisor® (CPFA®) designations. He earned a bachelor’s degree in political science from the University of Missouri and an MBA.

Get to know Matt

Why I became an advisor

Finance always interested me, and after earning my MBA, I started looking at opportunities in the industry. I wasn't sure I wanted to take the traditional advisor route of selling to friends and family. Krilogy felt different. The firm had a different vision for the business and was building something I believed in, and I wanted to be part of it from the beginning. I joined almost at Krilogy's inception, and helping build the retirement plan side of the firm has been a big part of my story ever since.

Working with me

I enjoy working with business owners who truly care about their people and want to see them succeed, both professionally and financially. They understand that taking care of employees means helping them build financial security and a better future for themselves and their families, and that's exactly what a well-run retirement plan can do. That shared priority is what makes us a good match. When we first meet, I start with a simple question: tell me about yourself. Before we talk about the plan, I want to understand you, your business, and the people who make it work.

Outside the office

I'm from St. Louis and met my wife, Katie, at the University of Missouri. She's from Kansas City, and today we live in Webster Groves with our three kids, Jack, Drew, and Ellie. They play a lot of sports, so most of my free time is spent watching games or driving to practice. I also enjoy cooking, traveling, working out, playing golf, and finding the next adventure for our family.

In 2010, I founded the Michael Palumbo Memorial Scholarship Fund at Saint Louis University High School, which helps a student from Loyola Academy of St. Louis attend SLUH. I chair our annual golf tournament, which has raised more than $175,000. I've served on the boards of Loyola Academy, Boys Hope Girls Hope, and Launch St. Louis. I'm also involved with Mary Queen of Peace Parish, where I serve as Athletic Director, and with my kids' school fundraising efforts.

(K) Plans is a division of Krilogy Financial, LLC, (“Krilogy”), a Securities and Exchange Commission (“SEC”) registered investment advisor. Registration with the SEC should not be considered an express or implied approval of Krilogy by the SEC. (K) Plans focuses on serving companies offering employer-sponsored retirement plans and educating employees who participate in those plans. The (K) Plans team does not provide individual investment advice and guidance to employees. Employees of company sponsored plans can retain Krilogy under separate agreement to provide individual tailored investment services. Investing involves risk. You should consult with your tax and investment professionals.