Jeffrey A. Hercules

Senior Vice President, Wealth Advisor

Fax (314) 884-2819

Office locations
St. Louis County, MO

About Jeffrey A. Hercules

Jeffrey A. Hercules is a Senior Vice President and Wealth Advisor at Krilogy, working with individuals and families from the firm’s office in St. Louis County, Missouri. Jeff has more than 30 years of experience in financial services and has been a financial advisor since the very start of his career, joining Krilogy in 2011. Jeff earned a degree in accounting and marketing from Quincy College, holds his Series 6, 7, 63, and 65 registrations and the SIE, and is licensed in life and health insurance in Missouri.

For Jeff, good planning starts with a close relationship and a clear picture of what each client wants their money to do for them. He brings objective advice and critical thinking to building a personalized financial strategy, then stays involved to see it through. Jeff is also a voting member of Krilogy’s Investment Committee, which oversees the firm’s overall investment strategy and investment models.

Get to know Jeff

Why I became an advisor

I became a wealth advisor because of my brother, Tom. He recruited me into the business, and at first, I fought it. Once I got into the work, though, I realized it was something I loved to do, and that feeling has stuck with me for more than three decades. We unfortunately lost Tom to ALS in 2003. Today, my son Jack has joined the business, and it means a lot to see our family's connection to this work continue. I'd love to see all three of my kids find their way into this great industry someday.

Working with me

I work best with clients who are engaged and want to build a real relationship. The best planning happens when there is open communication and I understand not only someone's finances, but what they're ultimately trying to accomplish. From there, we develop a game plan together and keep refining it as life and goals change. In a first meeting, I want to learn what brought you in, what's on your mind, and where you're trying to go. The first question I usually ask is, "What are you trying to accomplish, and what questions do you have for me?" Your answer helps me understand how I can provide value and help you work toward your goals.

Outside the office

After more than 50 years in North County, I now live in St. Paul, Missouri, though our office is still in Hazelwood. My family is everything to me. My wife, Amy, and I have been together since high school, and we have three awesome kids, Mady, Jack, and Max, all of whom earned finance degrees. We've welcomed an amazing son-in-law and future daughter-in-law into the family, and becoming a grandfather to our granddaughter has been incredibly special. We also have three dogs who keep things lively.

When I'm not working, you'll find me enjoying music, playing golf, or spending time at Lake of the Ozarks. I have a lot of respect for our military and enjoy supporting Folds of Honor and other organizations that give back to veterans, service members, and their families. In memory of my brother Tom, I serve on the Advisory Board of Hope Happens, which raises funds and awareness for ALS and other neurological disorders, and previously served as president of its Board of Directors. Our family also supports our Catholic Church and the schools our kids attended, and I'm looking forward to getting more involved in my new community.